Update, December 22, 2020: Leanne Ford announced via her Instagram stories that her time giving design advice on Cameo, the celebrity video app, is coming to an end. She will now be offering 30-minute and one-hour design consultations through the platform The Expert.
"It's been so fun, and I love doing it," Ford said about giving advice through Cameo. She will be on the app until December 23 incase anyone wants a last-minute gift for their loved ones. "After that, I'm gone."
Ford isn't done giving design advice, though! She's moving to the platform The Expert, which she says will allow her to be much more involved in helping design advice seekers. With a 30-minute or one-hour session, she'll be able to talk through ideas and look at blueprints with clients over Zoom.
On Cameo, the advice travels one way with Ford answering a submitted design-related question through a video response. With The Expert, the offering will be much more like a design consultation with back-and-forth conversation. Plus, the platform is specifically made for top interior design pros instead of any celeb out there. Learn more about the platform and how to book a session here.
Original post, March 31, 2020: As the coronavirus pandemic continues to keep most of the country homebound, more and more people are looking to spruce up their spaces—and designers are coming up with creative solutions to help them. Last week, we wrote about designers launching new digital platforms to work with clients—now, one of our favorite designers has turned to an unexpected place to offer up design advice: Cameo, the celebrity video app.
As its name suggests, Cameo offers fans the opportunity to pay for a celebrity to make a video for them or their friends. Often, these are birthday or other special-occasion shoutouts. But Restored by the Fords star Leanne Ford has decided to use the app for something entirely different: design consults!
"I've been wanting to do this for a very long time," Ford explains on her Cameo page. "Since my calendar seems quite cleared, let’s do this!"
"I always love opportunities to get to more people’s homes, so this was another way to do it," the designer tells House Beautiful. So here's how it works: Ford encourages fans to submit a specific question (and even include photos, if possible!) and she'll offer up a video response with her design recommendations. So far, Ford has advised on everything from kitchens to living rooms to more logistical things (like hiding ductwork), suggesting cabinet rearrangement, purchases (from IKEA, Crate & Barrel, and more), paint colors, and even Instagram accounts to follow for design inspiration.
"It’s so fulfilling creatively to think of fun solutions for people’s spaces," says the designer. "And it’s so fulfilling to give people the nod, push, confirmation and ideas they know to get things together right now while they are home!"
Ford's cameo fee is $125, which , when you consider you'll be getting interior design know-how from an HGTV-approved designer who's created lines for the likes of Target and Crate & Barrel, is an absolute steal. "It's much cheaper than a full consultation with a designer, and enough information to get you started and get your own wheels turning," Ford says. What better activity for social distancing than that?
Follow House Beautiful on Instagram.